Instagram was launched in 2010. Instagram is one of the highly engaged and fastest-growing social media platforms. While Instagram started as a place to share visual content, it has climbed to the top of social media marketing. In 2017, 70% of the business had accounts on Instagram. Compared to 2016, it is more than doubled(48.8%).
Instagram also boasts:
- One billion active users
- 800 million active monthly users
- 500 million active daily users
- More than 40B pictures posted to date
- Around 3.6B likes daily
- More than 60% of the users log in every day
- 59% of the users are in the U.S. in 18 – 29 years old, it making the platform the heavy millennial platform
Having a business profile on Instagram allows you to add your business category types and gain access to Instagram insights like reach, engagement, and impressions on all of your stories and posts.
Stories feature of Instagram allows you to upload short videos from/ snapshots of your companies. You can share stories as much as you want with more creativity. You can bring your story to life in new and creative ways with drawing tools and text tools. The videos and photos will disappear after 24 hours. If you do not want your story to disappear, you can add it to Instagram highlights.
BUSINESS ACCOUNT AND PERSONAL ACCOUNT
Instagram lets you switch seamlessly between multiple Instagram accounts (personal Instagram account or Instagram business account) continuously without having to log in and log out all the time. To switch between accounts, go to your profile page and press the respective logo at the right-hand corner/ bottom of your screen.
LINK IN A BIO
If you are launching a new fundraising campaign, your product page on a website, landing page on a website, or you have blog content, add a link directing audiences to your site. You should also direct audiences to the “link in bio” to support your cause or donate in your stories or captions.
FOLLOWING THE BLOG OF INSTAGRAM
Following the blog of Instagram is one of the best ways to stay up to date on all of the best practices and new features on Instagram. For all things’ install’, check out the blog on Instagram, and for announcements, tips, and updates on business accounts, follow the Instagram business blog.
Instagram photos are getting more likes(36%) than its videos, but Instagram videos gain more comments than Instagram photos. You can save your precious time when you schedule out posts ahead of time. Hashtags play the main role in any successful social media strategy.
If you are just getting started with hashtags, just follow the basic steps:
- Come up with branded hashtags for your specific campaign.
- Use community hashtags
- Keep it simple and to the point.
If you want to use your hashtags in your posts’ caption, just follow the below steps:
- Open your notepad on your mobile
- each on a separate line, type out five periods,
- type out all of the hashtags on the sixth line for your photo
- Copy all of this text
- Paste this text into a comment on your video, photo, and post
- Refresh the photo
Use Instagram’s search feature to check which hashtags are the most trending and most popular. The desktop size of Instagram allows you to view your profile page, view your feed page, see overall engagement, and comment on your posts. But posting photos or videos is restricted on Instagram’s desktop site. But you can buy automatic Instagram likes for your content just by shop Instagram likes from us . You will get a notification when others tag you in their posts.